Bolinder Bags Proud exhibition partner at WTA Swedish Open in Båstad for Ladies in 2019
Bolinder Stockholm was a proud exhibition partner at the WTA Swedish Open in Båstad between 8 to 13 of July 2019 with a 34 m2 popup store displaying the large range of Bolinder exclusive leather bags and Bolinder Stockholm accessories.
We had a stand in the Galleria by the Center Court for all visitors that came to see tennis and was looking for a chic leather bag. Free entrance during the full week to the tournament was making a success in combination with great tennis and fantastic weather in Båstad Summer Vacation Spot. The new upcoming stars of Swedish tennis was playing well, among them, Mirkam Björklund and Cordelia Edvardson and Swedish veteran WTA champion Johanna Larsson were among the World Class players that played on the beautiful Clay Court Orange Stadium.
The winner in the Single Tournament Mirai Doi from Japan won her third WTA title. She also won the Double Tournament together with Natalia Vikhlyantseva. Both players received a Bolinder Stockholm Lady Grey Clutch for their achievements and effort.
The history of women tennis in Båstad
Swedish Open was a tennis tournament that started in 1948. It's one of the oldest tournaments in tennis with a proud heritage. From 1948 to 2019, there have been men's and also a women's singles tournaments (except for 1991-2009 and 2018 when only men played).
The tradition is in line with the timeless elegance that is a trademark for Bolinder Stockholm. The Bolinder family has been witnessing the tournament since the early 1990ies as spectators and in recent years as a sponsor and exhibitor. Combining business and leisure. Meeting old and new friends in a warm atmosphere. Among the very special tennis tradition in Båstad is the classical clap-clap between balls. Rarely seen in the tennis World elsewhere. Its mostly used for cheering the local players but almost all matches have the clap when the exiting moments are to happen. The loyal crowd in Båstad is in the line of tradition of support and love and passion for the sport. The elegance of the stadium. The elegance of the beauty of Båstad. The efficient organization taking care of the customers and visitors of the tennis organizers in Båstad, awarded by the player's appreciation are all in line with Bolinder Stockholm.
Overall we at Bolinder Stockholm were super excited to meet old and new customers in Båstad again in 2019. Well met next summer!